The Junk Drawer.

Unsolicited opinions

Website. Shop. Newsletter. Podcast. A webinar replay from two years ago. A freebie. Another freebie. Something that's sold out but still linked.

That's not a link page. That's a junk drawer, and the person who opened it came looking for one specific thing.

Here's what I think people forget. Somebody tapping your link is a tiny miracle. They saw your post, they were interested enough to visit your profile, and then they tapped again. That's three whole steps of attention on the internet in this economy.

And what do we hand them for it? A menu. Nine equally-weighted options and no hint which one you actually care about.

Every link you add makes every other link weaker.

So my rule: the top link is the only one that matters. It's whatever you're actually pointing people at right now, this season, this launch, this post. Everything under it is backup, and backup means two or three things, not eleven.

If you can't decide what the top link is, that's not a design problem. That's a business decision hiding in a design costume, and no template solves it for you.

And tell people what to do. Book here. Read this. Shop here. Clear beats clever, every single time.

As for building it: whatever tool you already have. Canva makes perfectly good ones and publishes them as a page, twenty minutes, your fonts, your colors, done. You don't need a subscription for a list of links. The tool was never the hard part.

The hard part is deleting.

Your link in bio is the smallest piece of design you own, and it tells people exactly what you think matters, whether you meant it to or not.

One thing on top. A couple of backups. Empty the rest of the drawer.

Bianca.

I also make zines, stickers and printables under Noted., for people who like paper more than they can strictly justify.
notedperiod.com